Advice on blogging from the bloggers (via twitter).

  • how often to post blog updates. tip: study your traffic patterns to find the best days of the week to post.
  • What is the identity and message of your blog? Are u an authoritative voice on that subject?
  • “more than the frequency with which you post, its the consistency.” your readers will adapt to your publishing schedule
  • Voice isn’t just about how you write but also about what you observe…@katflinn
  • tip from @rebekaden: write as if your telling the story out loud. emphasize where its natural, be conversational
  • Food blogger conf panel on “voice”; rebekah denn “I try to use the same voice I use when I talk to my husband”
  • Project a consistent persona (even if you need to steal it from someone else)
  • Q: do you have to know all the answers to be an authority? A: no. as long as your readers enjoy the ‘conversation’ with you.
  • “Reality” in your writing resonates w/ people
  • succesful voice: be transparent, be universal. if you dont know something, admit it. Realize that we’re all pretty similar in private.
  • conscious reading is critical to writing
  • Your writing should change as you change.
  • 300 dpi print. 72 web. RT @seattlefoodgeek: Q: what’s difference between photos 4 web vs. print? A: smaller resolution for the web.
  • If you’re not using Google Analytics, do
  • Links are the currency of the web
  • critical factors for page rank on a search engine? how long a page has existed, and how frequently it gets updated.
  • Elisa of Simply Recipes: Three pillars to build traffic: Content, context and community
  • Elise of Simply Recipes: You must be useful, entertaining or timely
  • Elise/Simply Recipes: If you are generous with your links out, people notice, and you build community. Web karma.
  • Pick your titles well to increase SEO: make them what you think readers will be searching for
  • when you hit 40, can’t read tiny print or white text on black background. Usability!
  • Oh, snap. Elise: “If you’re serious about getting traffic, get off of Blogger”
  • Blogging as a career: if your blog = your income, prepare to stress out!
  • staying up on the technology, being there, coming first: jump on opportunities ASAP to distinguish yourself and get people to notice.
  • [on traffic] “When you double a small number, it’s still small”
  • Make money? Make blog very unique and meet someone from Amazon and Google.
  • Strategy for gaining legitimacy: offer to write (for free) for a real publication like local paper, radio station, etc.
  • Diversify your brand: Pitch stories for print, television as well as your blog
  • Give it away for free if it’s going to help you; don’t give it away if it doesn’t help you.
  • Speakers are saying that they felt successful when “old media” mags and papers recognized them.
  • Invest in the right tools: Consider your blogging platform, your camera, your domain
  • http://www.Compete.com and http://Alexa.com are great tools for tracking traffic. Pick two blogs you admire and compare.
  • I think I’m realizing that I’ve been posting a lot of fluff just to have updates. NO MORE! Time for less (but better) content!
  • Treat your blog/name as a business; drive your brand. Learn from those who know. Know what you stand for.
  • Go back to your early blog posts, however painful, and see how you’re developing.
  • Rule #1: be transparent with your readership. If you have personal relationships with chefs or get freebies, disclose it.
  • Why do we have ethical issues? To maintain credibility and reputation. Have transparency and be consistent w/your standards.
  • You can’t publish untruths that are damaging to other people. That’s defamation and it’s illegal.
  • good to know: if someone leaves a defamatory comment on your blog, you’re not legally liable.
  • Companies exempt from liability if their authors are independent contractors and write defamatory material; employees are different
  • transparency=saying the circumstances behind receiving what you are reviewing or talking about on your blog.
  • Choose your license well. Your work can be attributed to others if you are not careful.
  • You cannot retroactively pull back license but you can unpublish and republish under new license
  • But you cannot copyright anything for which you do not have originality, creativity or fixation
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