Winston states at the end of chapter 18 of Media, Technology and Society,

“There is also little to support the idea that the net will become a crucial method for selling goods and services. Every system for avoiding shopping from the mail-order catalogue to the cable television shopping channel has never done more than provide, albeit profitably, niche services. One of the sillier facets of Information Revolution rhetoric is the belief that technology is urgently required to help people avoid going shopping or traveling on business. People like shopping and traveling.”(p 335)

The success of Amazon.com and other online retailers have proven this statement to be overwhelmingly false. Does his inability to predict the future make you think less of his previous analysis? Do you see any personal biases (pro-travel/anti-shopping) on Winston’s account in this statement? Was this really a trend that even an educated academic could not predict?

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