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A new discovery for me. I’m very excited.

New York Times reporter is a journalist, but so can be a high school student with a camera phone if he is at the right place at the right time. Such is the premise of newspaper columnist and blogger Dan Gillmor’s 2004 book We the Media. Read the rest of this entry »

I am intrigued by Winston’s notion that the “Digital Media Revolution” is less of a shocking singular chain of events, as is the common perception, and more of an steady evolution. Read the rest of this entry »

I’m a history buff, and as they say about history, “You must learn the past so you don’t repeat it.” Or in some cases, recognize what works so you can repeat the good parts.

As different as online media are from the printing press or the telegraph, they are essentially the same: communications technologies. We haven’t migrated completely to digital communication yet, and odds are slim that we will be completely digital within any of our lifetimes. Still, print is dying. I’m interested to know what things have already successfully made the jump from print to computer, and why and how they did so.

Essenially, my learning goal is a string of “why’s”: discover why things happened the way they did to get a better understanding of why we are where we are. It’s cool that Google is the largest search engine in the world, but I remember the days of Lycos, Go.com and Yahoo!, when Google wasn’t even on the radar. Why did Google surpass these other perfectly-useful search engines?

I’m currently an intern at a start-up, and I imagine I will make a career out of websites, in one way or another. Knowing what works and having some vague idea of where things are headed will be extremely useful.

I would like to examine the evolution of the recipe, from oral to printed to digital. Recipes started as collections of ingredients passed along from one generation to the next, but somewhere along the lines home cooks begun relying on mass-produced cookbooks as their main source of culinary information; family recipes were replaced by Betty Crocker’s recipes. The internet has changed this, as people are increasingly using websites and food blogs for meal inspiration to the extent that some lovers of print are crying foul. My question is: what’s next? With Gourmet magazine closing last year, this has been a big topic of discussion among food lovers, and is especially relevant to my work at a food website.

Our final Electric Mirror Paper and presentation for Electric Mirror. Plus some pictures of the process. Read the rest of this entry »

Though reputation and influence are related, they are not the same thing. Reputation is what people think of you or your brand. Influence is how likely people are to do what you tell them to do. Reputation is measured on a scale of good to bad; influence is measured on the scales of low to high and positive and negative. While everyone wants others to think well of them, popular opinion is not important unless it drives results. Therefore, KD Payne’s claim that “…evaluating your reputation is largely a waste of time” (Payne, 2007) holds true; what people think about you is important, but it is more important to measure how that opinion turns into conversions.

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The FTC plans to decide on whether or not to update their Guides Concerning the Use of Endorsements and Testimonials in Advertising before the end of the summer; learn how this will affect you at Truth in Blogging, my side-project (aka, final presentation for US Digital Media Law).

Social media is the big thing these days: American society has officially reached the point where a single day’s Twitter outage is crippling. Brands and users have come to realize that Twitter, Facebook and the like serve a higher purpose than just connecting with high school crushes and announcing to the world the contents of one’s stomach. In order to successfully engage with shareholders, many companies have strong online presences. Read the rest of this entry »

In today’s digital world, everything is tailored to the individual. Hyperlocal media ensures that people only receive the news that directly affects them. Hypertailored online businesses like Amazon or Netflix support niche desires, so that even if you are the only one in your neighborhood with certain tastes, you can still find everything you want without ever leaving the comfort of your home. The coexistence of hyperlocal blogging and the Long Tail in this regard seems logical, yet also paradoxical. Read the rest of this entry »

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